ChatGPT for SEO: 50 Effective Ways to Use It
However, ChatGPT, like all new technologies, has its drawbacks and limitations. Therefore, it is very important to know how to use this service correctly, increasing the efficiency of the workflow. We will tell you about 50 ways to use artificial intelligence currently available.
What Is ChatGPT, and How to Use It in SEO?
Let’s start with basic concepts. ChatGPT is a language-generative model created by OpenAI in November 2022. It is built on the basis of modern artificial intelligence GPT-3.5. This neural network learns like a human, improving its performance with every byte of information it acquires. Just imagine: during training, the system was fed 570 GB of data! Among them were single-page websites, platforms like Wikipedia and Reddit, as well as classic English literature and encyclopedias.
If we do not delve into the specifics of neural networks, the principle of ChatGPT is quite simple. The user enters a text query — it can be a question, a technical task, or just a single phrase from a dialog. The system answers it by imitating meaningful human speech. Of course, there are moments when the machine fails. The neural network’s responses are sometimes unnatural, with a lot of descriptive constructions. In addition, the system can “hallucinate,” inventing facts that it has no idea about.
Therefore, a specialist must be trained to use ChatGPT effectively for SEO. They should learn to ask the right questions, understand the system’s limitations, and be able to detect and correct its errors. We will tell you what techniques and tricks will be useful in certain scenarios. And we will start with a free registration in the ChatGPT service available at: https://chat.openai.com/auth/login.
It is one of the most important aspects of search engine optimization and the very work that SEO specialists don’t like to do. Well, we have great news: it can now be automated, significantly reducing time and effort.
1. Basic keyword research
When you start working with a new topic, just ask ChatGPT a question. The system quickly selects high-frequency keywords that will help you determine the main areas of future work. For example, if you ask the topic “Hotel in Thailand,” you will get the following results:
You can work with these keywords in other services. They will make it easier to work with Google Search Console, Moz Keywords Explorer, Ahrefs, and other web tools. You can also add them to your optimization plans and strategies.
2. Formation of long-tail low-frequency queries
Now, you can also solve this SEO issue with the help of a machine. It is enough to set a topic, and the neural network will write several dozen long-tail queries within a minute. However, you should note that it is better to use ChatGPT for SEO in popular segments. For example, the system perfectly copes with the task of searching for tours to Europe:
At the same time, experience shows that niche queries are not processed as efficiently. The system often generates keyword phrases that are almost never used in practice. However, this feature has its advantages. It is one of the best ways to get ultra-low-frequency queries using free tools. By combining ChatGPT with your favorite SEO tool, you can quickly reach the top of search results in narrow niches.
For example, the following queries about car clutch parts are generated by a neural network. An experienced SEO specialist will immediately realize that there will be almost zero traffic for them. And checking Google Trends only confirms these suspicions:
3. Identification of LSI words and additional terms
It is another time-consuming task. It is very essential for modern SEO, which is focused on user experience. However, this work is reduced to routine mechanical actions that a machine can definitely handle. Let’s check it out. For example, we are promoting a website that supplies cars from German auctions:
The task has been completed, although the list requires some improvement. Unnecessary words can be removed with a simple formula in Microsoft Excel or Google Spreadsheets. At the same time, experts share an interesting insight that will help in the work: the shorter the initial query, the simpler the final list. For example, if you shorten the topic to the word “car,” it will look like this:
Such a list of LSI words will be used in the TOR for a copywriter.
4. Keyword clustering
After receiving requests from ChatGPT, you can determine the directions for further work in the framework of your SEO strategy. Combining keywords into common groups will allow you to build real article topics that will be interesting for the reader and effective in terms of promoting the page in search engines. For example, if you ask to cluster LSI words from the previous task, you will get the following result:
An interesting insight for professionals: if you are not satisfied with such a mess in ChatGPT’s answers, ask it to present the information in a table. You’ll agree that it looks much neater and simplifies report generation:
5. Classification of key queries by intent
It is very important that the text on the website corresponds to the user’s intent. If a query contains the words “buy,” “purchase,” “how much,” etc., it should lead the visitor to a commercial page where they can order a certain product. If this rule is not followed, the user is likely to close the site and never return. And this will not just be a lost opportunity, because the search engine will receive a negative signal. Frequent repetitions of this scenario will lead to a drop in rankings.
Once you receive key queries from AI or another source, you need to group them by search intent to distribute them properly among your website pages. For example, we asked ChatGPT to generate low-frequency keywords on the topic of learning English in Japan and group them by user intent in a table:
We can immediately see an interesting detail that is confirmed by the experience of specialists: the neural network tends to generate queries of the same type. If you know in advance what type of intent you are going to work with, specify it in your query. If you specify a commercial intent in the task, you will get excellent results:
Page SEO Optimization
Content generation is exactly what ChatGPT was created for. However, this does not mean that you will get good results by entrusting a neural network with filling web pages from start to finish. Automatically generated content can contain errors and inaccuracies, as well as have poor optimization performance.
ChatGPT is not yet omnipotent in terms of SEO. But you can use it right now by choosing the right approach. It is most effective to entrust artificial intelligence with certain small-scale tasks. After generating the necessary page elements, you can take the best ideas from them and edit the obtained content to simplify your work and avoid routine tasks.
6. Rewriting texts
Let’s say you have a perfect product description that you want to replicate for 10 models that differ only in color. This is a very complicated and, let’s admit it, boring job. At the same time, it does not require outstanding skills and a high level of responsibility. Therefore, you can save money on the work of a copywriter by sending the ToR to a machine.
For example, we decided to sell iPhone cases. Instead of writing unique texts for each color, let’s take one description and order three rewrites for it from AI:
A useful tip: if you have certain restrictions on the number of words or characters, be sure to specify them in your ChatGPT request for SEO. You will get a better result by reducing the time spent on checking and editing. Experts also advise specifying Terms of Reference for artificial intelligence in the same way as for a beginner copywriter. Provide as many details as possible in the request and explain small nuances that you understand. Fortunately or unfortunately, artificial intelligence is not yet able to read your mind.
7. Generating article topics
Once you have a certain set of key queries at hand, you can turn them into topics for future texts. However, this is a very difficult task. Sometimes, it turns into a real brainstorm that involves the entire SEO department. Before you start this form of teamwork, use ChatGPT to get some tips.
For example, we asked to generate low-frequency queries on the topic of oil products and then turn them into topics for commercial texts:
A few minutes — and we got about 100 topics! So, it’s much easier to follow ChatGPT’s suggestions than to do creative work from scratch. Practice shows that this reduces the duration of meetings by 30-50%. So, everyone is happy because no one likes long, boring meetings.
8. Creating article outlines
Once you’ve decided on a topic, you need to form a text structure by writing a title, subheadings, and brief descriptions of each section. This is very useful for formulating a ToR for a copywriter and creating an optimization strategy. For example, we want to create an outline of an article on the topic “Choosing an Android smartphone in 2023:”
We would like to remind you that when working with ChatGPT for SEO, you should be as detailed as possible with each request. If you send a content plan by email or in a corporate messenger like Slack, this rule will also apply to humans. Therefore, it is a good idea to ask the neural network to specify what each section is about:
9. Creating briefs for writing articles
In general, you can already send an outline of an article to a copywriter, supplementing the document with a list of keywords and basic requirements. However, this approach will be effective if you work with an experienced specialist who knows the topic very well and can work with information.
If you are talking about juniors or middles, it is better to add details. And ChatGPT can do this as it knows how to write effective SEO briefs. Let’s continue with the previous topic and ask it to write a ToR that corresponds to the finished outline:
More details were added to the structure. We can say that the frame has received a certain coverage and no longer looks empty. It is much easier to create high-quality content based on such a ToR.
10. Generate clickable topics
Meaningful and interesting text is only part of the success. You also need to motivate the user to start studying it. And interesting topics that can attract the attention of a potential customer on the SERP will help with this. Of course, ChatGPT cannot replace a professional copywriter, but it will give an SEO specialist a lot of interesting ideas.
For example, we have generated clickable Title tags for an article about skincare cosmetics:
The topics turned out to be really interesting but not clickbait, so the risk of search engine penalties is minimal. But the flaw in the language model comes to light again. It is too fond of long descriptions — most of these topics can be shortened, making them even more attractive to readers. And what would happen if you give this task to a neural network?
Mission accomplished! So, don’t be afraid to correct ChatGPT, clarify the query, or point out mistakes in the answers. The more detailed the task, the higher the result quality.
11. Generating descriptions
One of the most popular applications of ChatGPT in SEO is working with meta tags. These elements are extremely important, but optimization of large websites with hundreds of pages turns into an endlessly boring routine. So, delegate this task to the neural network!
For example, we asked the system to write a description for an article about the sights of Poland:
Now, let’s try to generate a meta description for a real article on this topic:
The language model works effectively in both scenarios. It is suitable for working with new content and for optimizing existing content alike.
12. Providing proofs
This is a hateful moment for copywriters and SEO specialists when a customer asks to confirm certain statements with statistical data. The search for the necessary materials sometimes lasts for days, which increases the time it takes to complete the work and significantly raises budgets. However, with the advent of artificial intelligence, this task does not take much more time than keyword research.
For example, we asked ChatGPT to find interesting statistics on the SEO market in 2020 with links to research:
It’s important to remember that modern GPT models are trained on materials collected before September 2021. They cannot provide real-time information. Keep this in mind when making a request. You can get historical data but not current analytics.
13. Answers to frequently asked questions
The modern approach to SEO requires providing the user with valuable content that exactly matches their intentions. It is advisable to provide short, precise, and specific answers to frequently asked questions. They are usually provided at the end of the article, in the FAQ section. It repeats the main points made in the text, so you can easily entrust this task to a machine.
For example, we asked Chat GPT to add three answers to frequently asked questions about the use of artificial intelligence in SEO to the article:
Once again, the content generated by artificial intelligence is too long. But if you ask it to shorten each answer to 30 words, you can get the following result:
14. Writing strong calls to action
This task requires experienced, qualified, and very highly-paid copywriters. As a result, one line of text can cost more than the entire page on which it is posted. For startups and projects with a limited budget, this can be a serious problem. But ChatGPT can also be used to write calls to action. For example, this is how it motivates small business owners to order metal products:
A useful tip: ask the chatbot for at least 5 different variants, even if you need only one. At the very least, this will help you generate several interesting ideas that can be combined into one effective text. You can also conduct an A/B analysis to determine which call to action works better and generates more leads.
15. Create replacing text for images
Yes, ChatGPT knows how to work with images! The premium version of the service is the most effective in this regard. Just ask the artificial intelligence what kind of description it would add to the image. If you have restrictions on the number of words or characters, don’t forget to specify them in your query. For example, we found a photo of the starry sky on Google Images and provided it to a neural network, which produced the following result:
Another interesting scenario is generating alternative text without an image. You can describe the content of a picture for ChatGPT to get its description for SEO. For example, we asked to generate text for a picture of a car in front of the office:
16. Creating content for Google hints
You’ve probably seen answers to frequently asked questions in search results. They are selected using a system called natural language processing (NLP). This is a type of AI that is being actively developed by large tech companies like Google and Microsoft.
And who can understand a machine better than another machine? ChatGPT can help you get a place in the FAQ section. It will write text according to the principles that Google uses to find and highlight useful content. This will significantly increase website traffic, even if you are not in the top 3 for a particular topic. It is a kind of cheat code for SEO.
To get the desired result, start your query with the words “Generate NLP-friendly answer to…”. For example, we are planning to enter the FAQ section on the topic of link building:
17. Creating optimized descriptions for YouTube and other services
Short video descriptions also require much effort. It is difficult to fully convey the content and use all the necessary keywords in a small text. But ChatGPT can be used in this scenario as well. However, you should keep in mind that the neural network is not yet able to review videos. Therefore, you will have to specify the topic for it yourself. Also, don’t forget to specify which keywords to use in the description. For example, we want to attract attention with an optimized description of the ChatGPT tutorial for SEO:
To demonstrate the current status of working with video, let’s find a thematic video and include a link to it in the query:
The speech pattern deviates from the topic. It seems that ChatGPT would rather work on internal development than perform boring SEO tasks.
18. Performing a basic page audit
It seems that a new item should be added to the list of comprehensive services for marketers. At least, ChatGPT performs SEO analysis no worse than free tools. But there is one thing to consider. To get the most clear and understandable result, you will have to play with artificial intelligence. Ask it to provide an answer from the point of view of a true professional. We provided a link to the language model and received a fairly detailed audit:
The most interesting thing is that ChatGPT really gives very valuable tips that can be used to quickly and easily improve page optimization and increase website rankings in the search engine. This makes it possible to predict the emergence of new tools based on artificial intelligence in the field of digital marketing. It seems that not only ordinary employees of SEO agencies but also real corporate giants like Serpstat, Moz, Sitechecker, and Ahrefs will have to change their approaches.
19. Searching for the potential to improve texts
When optimizing content, specialists often spend hours monitoring competitors who get better rankings. Search engines usually give preference to those sites that provide the most complete answers to certain queries. It means that to improve your ranking, you need to find flaws in your own articles. This is where artificial intelligence technology can help again.
To optimize a ready-made article according to SEO standards, ask ChatGPT to create its outline and then use it to identify the potential for content improvement. We used the article from the previous section as an example:
This way of using ChatGPT in SEO makes it possible to generate ToRs for page optimization within minutes instead of hours. Of course, you should carefully check the results of the neural network. It is quite possible that it will add questions from related articles, which will blur the general topic of the text, worsening the overall ranking of the site for certain key queries.
20. Checking the page for spelling and punctuation errors
Yes, another case study concerns the work of an editor. It is the third profession where AI can be successfully applied if we count copywriters and SEO specialists. But there is one problem. ChatGPT can’t check texts via a link — you must copy all the content into the query. It means that to check pages containing more than 2,500 characters, you will have to buy a paid subscription to the service.
We uploaded an article containing 9,000 characters and got the following result:
Quite interesting, though not perfect. To check texts, the system uses the same mechanisms that are at its core. Therefore, sometimes, it wants to replace grammatically correct constructions with more beautiful but less meaningful ones. Conclusion: tools like ChatGPT are not yet able to fully replace a professional editor. However, they highlight serious mistakes, making it easier to correct content before publication.
External Website Optimization
An SEO strategy requires more than just generating perfect content. You need to monitor competitors, look for partners and contractors to perform certain tasks, build a link network, publish guest posts, and perform other important tasks. Each of these tasks can be so complicated and time-consuming that a separate department will have to be created to perform them properly. To improve the work of an SEO agency, you should delegate some responsibilities to ChatGPT.
21. Searching for competitors
A neural network does the same thing as SEO tools but faster and with a simpler interface. This makes it better suited for preliminary research. ChatGPT will be especially useful for startups that are just starting in a particular online business niche and have not yet conducted market research. For example, we tried to search for websites dedicated to car repair in the UK:
The quality of the results is excellent. All the links are clickable, all the sites really have high results on the SERP. However, you should keep in mind the fact that ChatGPT contains information collected before September 2021. Sites created later will not be included in its response. As a result, you might not notice young, ambitious competitors with a strong business plan. In addition, there are also outright failures. When we asked ChatGPT about the top 10 websites dedicated to SEO in Hungary, we received nine non-existent domains and one resource that has long since left the market. Therefore, you should at least click all the links.
22. Creating guest posts on blogs
It is a rather simple task that is most often assigned to beginner copywriters. Relatively simple articles with minimal optimization by keywords and a free choice of topic are suitable for link building. Therefore, you can use ChatGPT to create content for external SEO optimization of a page. If you don’t need expert commentary and personal experience, the machine does an excellent job. For example, we decided to post an article about the future of lithium-ion batteries on a blog dedicated to electric transport:
A quick check shows that the article is 100% unique. According to experts, such content is indexed by Google crawlers without any problems. Of course, if you are writing not only for machines but also for real people, you will have to edit the text a bit to draw more attention to the link in it. But this technique can save you about 50% of time and money compared to writing from scratch.
23. Generating positive reviews
Google recently released another update to its search algorithms. In February 2023, it was devoted to the product review rating system. The main emphasis was placed on the fight against spam. The tech company’s engineers emphasized that reviews should be natural, contain personal experience, and fully disclose the topic, even if it means highlighting certain product shortcomings.
And this gives content authors the opportunity to unleash ChatGPT’s SEO potential to the fullest. The service quickly generates positive reviews in accordance with all search engine requirements. However, there is one important thing to consider here. To get the desired result, it is worth complicating the query a bit. Ask the machine to imagine itself as a customer who has just purchased a product. For example, this is how a review of a fireplace for a cottage looks like with a list of positive aspects and a mention of the negative:
Of course, to “unite” ChatGPT and SEO, it is advisable to slightly edit the text. Practice shows that a drop of human intervention in automatically generated content increases its effectiveness. In a study by Neil Patel, edited articles lost 6.38% of traffic after the next update of Google’s algorithms, while materials created exclusively by a neural network lost 17.29%.
24. Creating reviews for publication on affiliate websites
Popular bloggers often cooperate with online stores and other commercial resources. If you also regularly publish advertising reviews with links to your website, you should learn how to use ChatGPT in SEO. The neural network quickly collects information about a product, describing its characteristics in simple, accessible words.
For example, we decided to get a review of the OnePlus 10 Pro smartphone. By the way, this model appeared after September 2021. However, an artificial intelligence-based chatbot can find its technical specifications on the Internet without user prompts. And this is the result:
ChatGPT can indeed generate high-quality content. This is a ready-made template for advertising materials that can even be published in specialized catalogs or on the pages of online stores. However, the text contains nothing but a detailed description of the technical characteristics, so it will be rated low by search engines. To fix this drawback, you’ll have to add some unique content, such as original photos of the product from different angles or an expert comment.
25. Participation in HARO programs
Large blogs and well-known publications often turn to independent experts for comments on complex topics. This is so common that special Help a Reporter Outreach (HARO) services have been created to automate this process. They offer mutual benefits to both participants. The publication receives an expert commentary, and the author receives a link to his or her resource or social media profile.
It seems to be one of the best link-building tools. But there is one problem. No one wants to dig through large amounts of information. Usually, the first answers that contain enough truthful information have the best chance of being published. That’s why it’s important to be not only professional but also fast. And you can use ChatGPT to get valuable information by remembering to check and edit your answer before sending it. For example, we created an answer about green energy in Northern Europe for a blog dedicated to environmental issues:
26. Expanding outreach programs
Engaging bloggers, influencers, and niche celebrities is a popular and effective element of SEO strategies. However, this is not an easy task, as you will have to establish contacts, adapt to individual requirements, and adjust your content to the style of certain resources. At least the first point on this list can be entrusted to AI.
Neural networks, such as ChatGPT, can be used to write “cold emails” that offer cooperation without detailed conditions. For example, we offer a blogger to create a video about our window cleaner:
A little advice: if you have any information about the recipient, don’t be lazy and personalize your email. Think of the artificial intelligence product as a template — it is not advisable to send it in its “raw” form.
27. Conducting a comparative SEO analysis of competitors
The neural network will not only identify the most popular websites in your niche but also audit them! You just need to give it two queries. The first one will be dedicated to finding competitors:
The second one is a task to compare their SEO strategies, indicating their strengths and weaknesses:
ChatGPT can generate a very strong and useful SEO report. However, you should keep in mind the time limitations. It will not be able to identify young competitors. Besides, website promotion strategies can change over time, which the system itself warns about in its response.
Programs that write programs are no longer a dream of developers but a reality. Tools like ChatGPT will handle the technical aspects of SEO: they will add certain code fragments, automate processes, analyze web pages, and fill in configuration files. And all this is possible with minimal technical knowledge on your part, without the use of programming languages!
28. Create Schema markup
Schema.org is one of the best validators of website markup. It was created by engineers from leading technology companies, including Google and Bing. You can use it to check your page structure for compliance with search engine requirements.
To speed up the work on website markup, use ChatGPT to create a page wireframe. This will reduce the time spent on the technical aspects of optimization, allowing you to focus on selecting high-quality content and performing creative tasks.
For example, we used ChatGPT for SEO purposes by creating a list of frequently asked questions about car clutch repair. The next step is to ask it to write Schema markup code:
29. Adapting web pages for foreign markets
It is very important that the website immediately offers the visitor a familiar and understandable language. To do this, it is not enough to make a high-quality translation; you should also specify the conditions for choosing the appropriate versions according to the user’s geographic location. Of course, language models like ChatGPT can generate relevant SEO meta tags, increasing the effectiveness of content marketing strategies.
To get the code snippets you need, request hreflang meta tags by specifying the countries and relevant languages. For example:
30. Filling in the Robots.txt file
Creating instructions for search engines may seem like a daunting task. However, powerful tools like ChatGPT can help you quickly generate the right set of rules to copy to a text file. For example, we want to block a search robot from accessing the folder with users’ personal information but allow it to index the main directory and the folder with texts. The command will look like this:
The content generated by AI can be copied with one click — there is a special button in the window for this purpose. The service will also gently remind you that the Robots.txt file should be placed in the root folder of the site. In general, it can be used instead of a help desk — it will teach you how to optimize web pages faster than a teacher or a tutorial.
31. Setting up the Apache web server
The .htaccess file is needed to create rules for using this advanced technology. It can be used to speed up content loading, protect multimedia content from copying, and set up redirection rules. Since ChatGPT has already proved its ability to write short code snippets, let’s try to create a redirect from one page to another. For example, we want to redirect the user to a newer version of an article written in 2023:
32. Generating an XML sitemap
When mastering ChatGPT queries in SEO, don’t forget about another important element of technical optimization. The sitemap gives the search engine an idea of the resource structure. It allows indexing all the pages that should be shown to potential visitors. It is very important to generate a sitemap in an XML file without errors because one extra character or one missing dot will block content indexing.
If you are new to creating such technical SEO elements, ChatGPT can do it for you. Let’s say we have a small resource with 5 pages to be indexed:
33. Using the Google Disavow tool
The search engine created this service to deal with spammy links. Everyone knows about posting content on external resources for SEO purposes, but not everyone knows that link building can be used as a tool. For example, a competitor wants to crush your website by lowering its ranking in search results. They create low-quality content, post it on suspicious platforms, and add links. As a result, Google thinks that you are trying to circumvent its algorithms and applies penalties to your website.
Doesn’t that sound unpleasant? Fortunately, the search engine reacted very quickly to such abuses by offering the Google Disavow tool. It allows you to exclude spammy links from the link-building network, cleaning up your reputation. Of course, this is another way you can use ChatGPT for SEO. Here is an example of filling in a text file that is uploaded to Google Search Console:
34. Monitoring user behavior on the website
There are a lot of scripts that adapt to visitors’ actions. For example, they can display ads when a visitor scrolls to the middle of the page but ignore those who quickly close the browser tab. Scripts that give the last commercial offer before a person is about to leave the site forever are quite popular.
One of the conditions for using such mini-programs is the creation of tracking pixels. They trigger a hidden mechanism when they appear on the screen. At the same time, the user does not see them, which makes the system as convenient and effective as possible.
The advantage of ChatGPT for SEO is that you don’t have to learn programming languages to use such tools. Just trust the AI to write the appropriate code. For example, we can add a Facebook pixel to increase conversions when a user scrolls up to 50% of the page:
Just like an experienced developer, artificial intelligence carefully writes comments that describe certain functions of the program code and help to integrate it into the website correctly.
35. Creating a canonical link and using the nofollow tag
If your website has several versions of the same page, they will compete with each other for the attention of search engines. This will negatively impact the effectiveness of SEO — promotion by keywords and phrases will have low efficiency. To avoid this common problem, you should specify the canonical version of the page that will be crawled.
Another aspect of technical SEO is the need to block the indexing of certain pages on your website. This is especially true for large websites that may not be processed by search crawlers at once. In this case, you should decide which sections of the resource will attract traffic. You can also block test pages that served as drafts during the development process.
ChatGPT allows you to write relevant tags with zero HTML knowledge. You can make the following request:
The neural network doesn’t just write code. It tells you about the functions of each tag and indicates where to add the resulting fragment. Convenient, fast, efficient!
Solving Strategic Tasks
The use of ChatGPT in SEO is not limited to on-page optimization. Artificial intelligence can help with much more complex tasks. You can make it a personal assistant, which simplifies the work of a manager or a high-ranking specialist.
36. Building marketing strategies
Do you have a great idea for a startup? Tools like ChatGPT can be used for strategic planning from scratch. And they are more useful than tutorials or paid courses! The system doesn’t just offer standard points — it customizes them to the user’s potential field of activity. For example, we wanted to create a new brand of wooden wristwatches. This is what the neural network thinks about it:
Of course, you can create a better SEO strategy for this startup by simply refining the query for ChatGPT. The language model will write the most detailed business plan for you. After some minor adjustments, you can show it to potential investors:
37. Writing business emails
If you’re not sure which approach to take to potential investors, partners, or contractors, rely on artificial intelligence. In this area, its tendency to use overly “smooth and flawless” phrases will only be a plus. Let’s ask it to write a letter on behalf of the owner of a startup that produces wooden wristwatches:
Here’s a ready-made business process from scratch. Who said that you cannot launch a manufacturing startup on your own? With new technologies, this is becoming more and more real!
38. Creating glossaries and instructions
Now, let’s move on to ordering goods from a supplier. You can use ChatGPT to define certain terms that will be used in the contract. For example, we found a competitor’s website and used an article from their blog to create a similar glossary:
Now, we are back to using ChatGPT in SEO content, but in a different aspect. The neural network will help to create instructions for a contractor who will optimize a future online store for keywords:
ChatGPT generates such detailed instructions that it is possible to cooperate with a Junior SEO specialist. This is logical in the context of a young startup that cannot yet afford to spend large sums on marketing.
39. Translating key SEO elements
The national market has its limitations. Therefore, in the SEO industry, optimization is often carried out for several languages at the same time. And here again, ChatGPT will come in handy, as it can take on the role of a technical translator. You can use it to adapt keywords and meta tags to foreign markets. For example, we generated the necessary information for our online watch store and decided to translate it into five languages:
The most interesting thing is that in the context of translation, you can use ChatGPT to create SEO content in many languages, even those that are not officially supported by this service. Of course, it is still worth checking the results with Google search, but this is a very powerful tool for scaling your business.
40. Finding tools for your tasks
Need a user-friendly website and optimized content? If ChatGPT cannot provide all the necessary information for some reason, it will tell you where to find it. And it won’t even be offended if you turn to its competitors. For example, we wanted to find other AI-based text-generating services:
Similarly, ChatGPT will find SEO dashboards, image generation applications, website audit services, and many other useful programs. However, you should keep in mind that for such tasks, it is better to use the paid version of AI. It provides access to the fourth version of the neural network, which has more information and is less likely to invent non-existent concepts.
The use of social media is also considered an important part of modern SEO. Sites such as Facebook, Reddit, and Instagram are ideal for publishing branded content, building a network of links, generating positive comments, and performing other similar tasks. Of course, artificial intelligence can help you with this as well.
41. Generating posts for social media
Practice shows that ChatGPT for SEO works best when you need text fragments of up to 200 words. This is the ideal length for social media. The AI model can generate a commercial post from scratch. For example, let’s request a commercial text for a sale in a flower shop:
Another very interesting and useful scenario. You can use ChatGPT to generate content for specific images. If you find it difficult to write descriptions under photos, a neural network will be an ideal tool for filling the page. For example, we provided a stock image of roses in a flower shop and asked AI to write a commercial text:
42. Selection of popular hashtags
To effectively promote posts on social media, you should monitor trends. At the same time, it is very important to choose thematic tags for your content – if you simply spam with them, you risk getting a shadow ban and losing page visitors. Let’s check how artificial intelligence will generate hashtags for selling Ferrari cars:
Similar to the previous scenario, let’s try to find popular hashtags by offering only links to images. ChatGPT accepts the challenge by automatically identifying the car model in the photo and selecting hashtags for the post:
43. Writing content plans
If you’re filling in your business profile on social media yourself, the most difficult task is to determine the frequency, topic, and time of posting. SMM managers can easily create plans for the near future based on their knowledge of the topic and professional experience. However, for beginners, this task may seem overwhelming if you don’t include ChatGPT in your SEO strategy. For example, we need to generate a content plan for Facebook posts for a small bakery:
The neural network prescribes every piece of content that will work effectively. By creating an account on the OpenAI website, you will get a personal SMM manager who can understand any topic in seconds.
44. Organizing texts
Creative people often make very hasty and confusing notes that even they cannot understand later, not to mention SEO and SMM managers. Like most other AIs, ChatGPT can organize this chaos and put it into a nice readable form. It works especially well with social media posts. Let’s see if it can generate a good text from a few fragmented sentences:
The content created with ChatGPT is as good as the work of a medium-sized SMM manager. What’s more, the fourth version of the language model automatically fills posts with emojis and hashtags, although it does it too boldly. But you do remember that any piece of artificial intelligence is subject to editing, right?
45. Imitating a certain style of writing
Do you want to write like Charles Dickens or Stephen King? ChatGPT has absorbed a lot of academic information — it is not used so often in SEO, but it is quite suitable for experiments on social media. This way, you can add a “zest” to your posts. For example, here’s what the aforementioned writers would say about a used-car sale:
Similarly, you can offer a neural network a piece of text that you like. It will use the same style to write a custom post. For example, you can focus on one of the market leaders — Hertz. By adopting the style of its copywriter, ChatGPT will write a unique text:
Other Scenarios of Use
It is hard to list all the tasks that ChatGPT can handle. Its API is already used in conversational chatbots on websites and in popular messengers. It helps librarians search for books and scientists confirm their findings with citations. There is even a proposal to create a medical reference service based on it, although it is still a long way off from being fully realized.
We recommend not being afraid to experiment. If you have a task, try entrusting it to ChatGPT. And finally, we will share 5 more scenarios of using the language model that are not quite related to search engine optimization but will be useful for SEO specialists.
46. Generating search queries
Google uses a special syntax that allows you to modify your query to get more specific search results. If you’re not familiar with these commands, you don’t have to look for reference materials and learn different types of expressions. Just give the corresponding task to Chat GPT — it will make the routine work of SEO specialists much easier.
For example, we want to find Facebook pages dedicated to construction services, but we are not interested in industrial construction. The neural network will help us write a query with the correct syntax:
47. Generating formulas for spreadsheets
The value of Microsoft Excel and Google Spreadsheets for an online marketer cannot be overstated. Despite their ease of use, they are very powerful tools for planning, automating business processes, and working together on complex projects.
But to unlock the full potential of these programs, you need to understand the standard formulas that allow you to perform complex calculations. Even professionals sometimes get confused by them, and then the work takes much longer. If you are stuck, use AI for help!
For example, we’ll use ChatGPT to create a formula for Google Spreadsheets that can find the right cell among a large amount of information:
The formula is accompanied by background information about the search conditions and the value of each parameter. This is much more convenient than using the built-in help section in the program.
48. Writing HTML code fragments
Most modern websites are created with the help of CMSs that work in the “builder” mode. Their graphical interface allows you to build a page by simply dragging and dropping certain elements onto it and changing their properties. But such platforms are not all-powerful. Sometimes, you have to intervene in their work with the help of integrated HTML code editors.
Of course, not everyone understands the intricacies of this markup language, so AI will come in handy again. Let’s create a list and a table of 10 items using ChatGPT. The code will look like this:
49. Creating simple scripts
For example, we need a script that displays an advertisement for a top product from an online store catalog when a visitor scrolls 75% of the way down the page:
50. Creating regular expressions
One of the most complex but very popular elements in programming languages is regular expressions (RegEx). They allow you to search for and change certain text fragments according to predefined rules. This is useful for both code optimization and automated content processing.
Simple prompts such as “Write me a regular expression” allow ChatGPT to perform the most complex tasks in a matter of minutes. For example, we want to get a RegEx that replaces periods in a string with the word “period”:
Is there a future for SEO after the release of ChatGPT?
Today, many people are afraid that artificial intelligence will take away their jobs. However, we can reassure you. Although the possibilities of neural networks seem endless, ChatGPT actually lacks the expertise of a seasoned specialist. Its role is to automate routine processes, which allows you to free up time to do the most important, creative, and responsible work.
ChatGPT deserves to be added to the list of the best SEO tools right away. It will take an honorable place alongside such top applications as Moz, Ahrefs, Sitechecker, etc. It can do anything from keyword research and generating posts for Facebook to writing program code and creating simple scripts.
Do you have your secrets of using ChatGPT or favorite scenarios of its application in SEO tasks? Share them in the comments, and we will add them to this article.
ChatGPT is a service that allows you to use artificial intelligence to generate content in a browser window. It is based on GPT technology. This is a generative pre-trained transformer that imitates human speech style, creating coherent and meaningful text.
The basic version of the service is available for free. To access it, you need to log in with your email and phone number. It has limitations on the number of characters in a request and the response speed. The paid version of ChatGPT removes the restrictions and provides access to the newer GPT-4 neural network. Currently, it costs $20 per month to subscribe.
Currently, search engines do not prohibit the use of artificial intelligence to create texts and images. However, the content generated by ChatGPT may not meet the principles of expertise, authority, trust, and experience. Therefore, leading SEO experts recommend editing it before publishing.
Artificial intelligence is prone to creating vague texts filled with well-known facts and meaningless language constructions. It can also generate non-unique content that is penalized by search engines. Another common problem is “hallucinations”: a neural network can invent non-existent facts if it does not know the correct answer to a question.
Although there is no direct prohibition, automatically generated content may be subject to search engine penalties. To avoid them, you need to check texts for
- spelling mistakes
- truthfulness of facts
- references to certain sources of information
Artificial intelligence allows you to:
- research, cluster, and explain keywords;
- automatically generate large volumes of textual content
- fill pages in social networks;
- develop business plans and strategies for online business promotion;
- write program code fragments with minimal technical knowledge.