How to Make Blog Articles More Attractive

Content marketing
A poorly structured and designed website can make visitors leave after the first glance at it. To engage your target audience and keep its attention, you need to figure out how to make your blog articles more attractive. These tips will be useful for both freelancers and small business owners.

How to Make Blog Articles More Attractive

First of all, you need to make your blog unique and relevant to your business and industry. By redesigning your blog, you can improve many aspects to make it more appealing. Read on to learn how to make your blog stand out from the rest.

1. Use Images to Make Content Visually Pleasing

Experts say that visuals increase interest in your page. They help convey your ideas to readers in a simpler and more understandable way. The images perfectly complement what you say in your article.

However, you should be careful to only use pictures that match your topic and message. This will make your blog unforgettable and visually engaging.

Knowing that images are critical to the success of a post, you should pay even more attention to this aspect. Many bloggers have learned how to use Adobe Photoshop, Adobe Illustrator and even CorelDRAW to create and edit visual content for their articles.

2. Avoid Longreads and Divide Your Text into Paragraphs

avoid the wall of text in blog articles

Do not write too long sentences and paragraphs. It is especially important to adhere to this rule at the beginning of the article. Bulleted lists are good for making text shorter and more structured. As a result, people will be able to take in more information faster. Plus, it will allow you to give your eyes some rest.

Reading texts on web pages is different from reading books. You should be able to find the information you need as quickly as possible without much effort. Besides, don’t forget that over 60% of Internet users visit websites via mobile devices. So, long texts on a smartphone are visually even longer.

3. Use Headlines Correctly

Even if you divided your long article correctly, the readers may get bored and give up halfway through. Using headers is a good solution in this case. Even the most complex texts will be easier to read if you add headers or titles for various sections. This will allow website visitors to find the information they are interested in faster.

You can use a variety of heading forms. For instance, you can use headers for blog posts, sidebars, and new pages to help readers navigate the text more easily.

4. Maintain Visual Order in Articles

Be careful not to litter footers, sidebars and headers with unnecessary things. They confuse readers and make their way to the right information more difficult. Too much clutter can actually prevent people from taking action.

A lot of buttons, links, pictures, use of different fonts, colors and other visual garbage can scare visitors away. They will search for more pleasing content.

5. Blog Design Matters

how to make blog design in articles more attractive

A professional designer can help you create visual elements for your blog. This will allow you to get a design that suits your needs and goals.

Don’t let your site look outdated. Even new and updated information will be considered out of date if your web page isn’t modern. Free or cheap themes for websites are quite popular among bloggers. Of course, they can cut your expenses. On the other hand, you may lose some part of your audience. There is no need to hire a professional designer for your blog, but there are some ways to get a better product.

If you plan to use a blog to promote your business, then I recommend buying more expensive themes. When purchasing, you should keep in mind several aspects, such as SEO, support and future updates. If you contact digital marketing agencies, they can help you improve the usability of a page.

Another important thing is that you should pay attention to fonts and their sizes. Experts recommend 12 to 16 px of font size for convenient reading on the web. Don’t use artistic fonts, italics, or anything else that might make your text difficult to read.

6. There Shouldn’t Be Too Much Advertising

Too many ads can annoy readers and make them distrust your blog. Use one or two ad units so that the readability of texts does not decrease. Having pop-up ads and putting adverts in the article is not the best solution. I recommend posting only promotional content that matches your blogging niche.

Take some time to analyze the ads and think about which of them can really work for you. Most successful bloggers follow this principle. You can visit their pages to be sure.

Explore your favorite blogs and find out where they have social sharing buttons, email opt-ins, what they are using on their sidebars, and other key points. This way you will get a clearer idea of what your blog should look like and what things you should avoid.

7. Add a Clear Call-to-Action

call-to-action in blog articles

If you expect some action from your readers, then you should clearly state what you’d like them to do. They need to understand whether you want them to share your post, comment on the article, buy your product, or follow you on Instagram or other social media platforms.

To be effective, a call-to-action must be noticeable and stand out among other content. The most common call-to-action for blogs is asking people to share their content if they enjoyed what they read. A call to action can be a button, a comment field, a link, etc. However, do not insert too many calls to action into the article. Otherwise, users might get confused.

Ann Young
Head Retoucher

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