SE Ranking Review 2025: Features, Pricing, Pros and Cons

It offers many helpful features and advanced SEO tools while keeping costs manageable for different budgets.

SE Ranking simplifies site optimization. It has a user-friendly dashboard. The platform provides detailed reports. Users get valuable insights from the data, which help improve SEO strategies.

One standout feature is keyword tracking in the Pro plan, making it ideal for handling multiple projects. The platform also runs a thorough site audit, detecting issues that may hurt search rankings.

SE Ranking competes with top SEO software, but it offers unique benefits that make it a smart choice:

• Thorough Keyword Research. Users can find high-value keywords with detailed search data.
• Competitor Insights. The platform reveals rival strategies by examining backlinks, rankings, and keyword usage.
• Backlink Tracking. SE Ranking monitors backlink profiles to help maintain a healthy link-building strategy.
• Website Health Analysis. The SE Ranking site audit tool identifies problems that could impact search rankings.

Simple Layout and Detailed Reports

The platform generates detailed reports on keyword patterns, competitor moves, and backlink updates. These insights help businesses and agencies refine their SEO strategies using current data.

Limitations of SE Ranking

While SE Ranking offers many useful tools, it does have some limitations:

• Link-Building Tool. Unlike some competitors, SE Ranking does not provide an integrated solution for acquiring backlinks.
• Limited PPC Analysis. The platform’s PPC research capabilities are not as advanced as those of Semrush.
• No Free Plan. SE Ranking requires a paid subscription, although it does offer a free trial.

Key Benefits of Using SE Ranking for SEO

Many businesses rely on SE Ranking for search engine optimization. It offers useful tools at a lower price than Semrush and Ahrefs. Marketers, agencies, and freelancers use it to track rankings, analyze competitors, and improve content.

Advantages of SE Ranking

• Lower cost than major SEO platforms.
• Monitors keyword rankings across various search engines.
• Runs complete site audits to detect technical SEO problems.
• Examines competitors’ strategies and backlink sources.
• Uses AI to enhance content for better search rankings.
• Provides a clear dashboard with simple, detailed reports.

SE Ranking Features Overview

Comprehensive Tools for SEO Growth

SE Ranking includes several features to help websites gain visibility. Users can inspect technical issues, research keywords, and evaluate competitors. The platform also tracks rankings across search engines.

SE Ranking Keyword Research Tool 

The SE Ranking keyword research tool locates useful search terms. It provides data on search volume, difficulty, and CPC (cost-per-click). Users can find low-competition keywords to improve rankings.

• Reveals search volume trends over time.
• Highlights keywords with high potential and low difficulty.
• Suggests related keywords for a broader strategy.
• Shows competition levels for paid and organic search.

SE Ranking Competitor Analysis

SE Ranking competitor analysis examines rival websites. It tracks organic and paid search performance, backlink profiles, and keyword usage.

• Identifies top competitors in any niche.
• Analyzes keyword overlap and ranking trends.
• Tracks traffic sources and paid ad strategies.
• Provides insights into competitor backlink sources.

Tracking Backlinks with SE Ranking Backlink Checker

The SE Ranking backlink checker examines website link profiles. It helps businesses maintain strong link-building strategies.

• Finds new and lost backlinks.
• Detects toxic or spammy links.
• Evaluate referring domains’ quality.
• Compares backlink profiles with competitors.

SE Ranking provides many SEO tools. It works for all business sizes. Users can track search rankings and find popular keywords. Moreover, the platform helps analyze competitors and website performance. Its low price and many features attract digital marketers.

SE Ranking Keyword Grouper

Why Use SE Ranking Keyword Grouper?

• Groups similar keywords based on SERP similarity.
• Reduces the risk of keyword cannibalization.
• Helps structure website pages for better rankings.
• Enhances topic relevance for search engines.
• Improves content planning for long-term SEO growth.

How Does SE Ranking Keyword Grouper Work?

1. Users enter a list of keywords into the tool.
2. The system scans search results for similarities.
3. It groups terms that appear in overlapping search queries.
4. The user receives organized keyword clusters for better targeting.

SE Ranking groups similar search terms based on SERP (Search Engine Results Page) analysis. This tool helps with:

• Structuring content strategies effectively;
• Avoiding keyword cannibalization;
• Optimizing PPC and organic campaigns;
• Improving content accuracy for search engines. 

This tool helps SEO specialists build well-organized content. It boosts rankings by ensuring pages target the most relevant keywords.

SE Ranking Competitor Analysis

Analyzing competitor tactics is key to SEO growth. The SE Ranking competitor research tool offers valuable details about rival strategies and helps businesses refine their approach and gain an edge.

Key Features of SE Ranking Competitor Analysis

• Tracks competitor traffic trends and website performance.
• Identifies top-ranking keywords and their positions.
• Analyzes paid and organic search strategies.
• Reveals backlink sources and linking domains.
• Compares multiple competitors for a broader analysis.

How to Use SE Ranking Competitor Analysis

1. Enter a competitor’s domain into the tool.
2. View their traffic distribution and top-performing pages.
3. Analyze their keyword rankings across different search engines.
4. Explore backlink data to understand linking strategies.
5. Adjust SEO tactics based on gathered insights.

This tool helps businesses refine their strategies. It reveals gaps in their current approach and opportunities for growth.

SE Ranking Backlink Checker

Backlinks influence search rankings. The SE Ranking backlink checker provides detailed link data, analyzes a website’s link profile, and helps users track new, lost, and potentially harmful links.

Benefits of Using SE Ranking Backlink Checker

• Identifies new and lost backlinks over time;
• Detects toxic links that could harm rankings;
• Shows referring domains and their authority;
• Provides anchor text analysis for link optimization;
• Compares link profiles with competitors.

How to Use SE Ranking Backlink Checker

1. Enter a website URL into the tool.
2. Access a full list of referring domains.
3. Analyze anchor text and link placement.
4. Identify harmful links that may need disavowing.
5. Track the dynamics of backlink growth and loss.

With this tool, users can maintain a clean backlink profile. It helps maintain rankings and boosts SEO results. 

SE Ranking offers a keyword grouper, competitor analysis, and backlink checker. These tools help businesses improve their SEO strategy. 

Comparing SE Ranking Pricing with Other SEO Platforms

Many businesses evaluate SE Ranking costs against competitors like Semrush and Ahrefs. While those platforms provide similar functions, they come at a higher price. SE Ranking provides useful SEO tools at a low cost. It is a smart choice for startups and small businesses.

Key Cost Advantages of SE Ranking

• Lower pricing than Semrush and Ahrefs.
• High keyword tracking limits, even in lower level plans.
• AI-powered tools are included in premium plans without extra charges.
• Flexible pricing suits businesses of any size.

For companies needing detailed SEO data on a budget, SE Ranking is a smart choice.

Essential Plan. For Individuals and Small Businesses.

• Covers basic SEO tracking needs.
• Ideal for beginners exploring SEO tools.
• Limited advanced analytics but sufficient for fundamental optimization.

Pro Plan. Suitable for Agencies 

• Offers in-depth competitor analysis and historical data tracking.
• Provides PPC (pay-per-click) insights for businesses managing paid campaigns.
• A great option for companies looking to expand their SEO strategies.

Business Plan. Ideal for Large Enterprises 

• Includes AI-based keyword tracking, social media tools, and API access.
• Supports larger SEO teams with advanced reporting and automation.

It is ideal for established businesses, helping with high-volume data analysis. SE Ranking offers cost-effective pricing. Companies can expand SEO without overspending. 

Choosing the right plan saves money, while users get valuable SEO insights.

SE Ranking: User Experience & Performance

Pros of SE Ranking

Many users pick SE Ranking for its low price. It offers many useful tools. SEO experts find it a dependable choice:

• Costs less than competitors like Semrush and Ahrefs.
• Monitors up to 3,500 keywords with the Pro Plan.
• Strong keyword research with search volume, competition, and CPC insights.
• AI-powered content editor for refining on-page optimization.
• Detailed site audits to detect SEO issues and suggest fixes.

Cons of SE Ranking

Despite its advantages, SE Ranking has some limitations:

• No built-in tool for link-building outreach.
• PPC analytics lack depth compared to competitors.
• The free plan is unavailable and requires a paid subscription.

Performance Comparison with Competitors 

SE Ranking delivers many features at a lower price. However, its competitor tools have advantages in certain areas:

• Semrush. More in-depth PPC insights and advertising tools.
• Ahrefs. Stronger link-building analysis and backlink database.

SE Ranking is more affordable while covering essential SEO features.

It includes keyword tracking and competitor research. AI-driven content tools are also available. However, some advanced PPC and link-building tools are missing. Its pricing is budget-friendly, and many users find it a great choice.

Who Benefits from SE Ranking?

Selecting the right SEO software depends on budget and specific goals. SE Ranking fits a wide range of users, from independent professionals to large organizations.

Here’s how different groups can benefit:

• Freelancers. Provides essential SEO tools at an affordable price. Ideal for individuals handling multiple projects.
• Agencies. Offers detailed reporting, keyword tracking, and competitor research for client projects.
• Businesses. Helps improve search rankings, track rivals, and optimize website performance.

Why SE Ranking Stands Out

SE Ranking is a budget-friendly SEO tool that provides detailed keyword research. The platform is simple to use and costs less than many competitors, which is attractive to users on a budget. However, some advanced tools are missing. If you require automated link-building or in-depth PPC analytics, you may need extra software.

SE Ranking Review for 2025

• Cost-Effective. Delivers advanced SEO tools at a lower price than premium options.
• Easy to Use. Simple interface with clear reports.
• All-in-One SEO Toolkit. SE Ranking tracks keywords effectively.

It includes site audits and competitor research. Businesses, agencies, and freelancers can use it. The platform offers many features at a low cost and provides detailed SEO insights. Subscription fees are affordable.

Conclusion

Is SE Ranking the best SEO tool for you? Before choosing it, consider the following:

1. Budget. SE Ranking is more affordable than Semrush and Ahrefs.
2. Features Needed. Excellent for SEO tracking but lacks advanced PPC analysis.
3. Business Goals. Great for boosting rankings, analyzing competitors, and checking website health.

In 2025, SE Ranking remains an affordable choice for SEO experts, providing a useful tool for improving online presence.