Newer tools offer deeper insights, sharper data, and faster updates. So, where does Raven Tools now stand? In this Raven Tools review, we explore its strengths and weaknesses. 

What is Raven Tools?

Raven Tools is a cloud-based SEO platform. It helps marketers track rankings, find backlinks, and create reports. You can also connect Google tools and run site audits.

The platform appeals to small agencies and freelancers. Its simple layout fits teams with limited time or budget. However, it lacks depth in some key areas.

Who Is This Review for?

This review suits:

• SEO freelancers;
• Small digital agencies;
• Junior marketers in need of basic SEO tools.

If you’re hunting for deeper data or link detox tools, keep reading.

Core SEO Features Overview

Domain Analysis

Raven Tools SEO includes domain metrics like:

• Site authority score;
• Indexed pages;
• Link count;
• Page speed metrics.

You also get basic health checks. These flag broken links, redirect chains, and thin content.

Keyword Research

Search Volume and Suggestions

Raven Tools keyword rankings come from third-party sources. 

You get:

• Search volume;
• Related terms;
• Organic competition.

But these lack nuance. Volume numbers lag behind real trends. Suggestions are too broad for niche campaigns.

Missing Difficulty Score and Limited Keyword Data

Unlike Semrush or Ahrefs, Raven Tools SEO lacks the following:

• Keyword difficulty;
• SERP features preview;
• Click potential.

This hurts long-tail planning and SERP targeting. Users seeking sharp keyword strategies will need an outside tool.

Rank Tracking

Keyword Monitoring Strengths

Rank tracking is one of Raven’s better features. 

You can:

• Track by device and location.
• Compare ranks across time.
• Export daily snapshots.

It helps small teams monitor shifts without data overload.

Performance vs. Competitors

Raven Tools struggles with speed. Updates arrive slower than those from:

• Semrush
• Ahrefs
• SE Ranking

Real-time rank changes or live SERP shifts are not available. If speed matters, Raven lags.

Backlink Analysis

Raven Tools includes:

• Total backlinks;
• Anchor text spread;
• Link type (dofollow/nofollow);
• Linking domains.

You can sort links by domain or page level. Export options help with reports.

Pros:

• Clean visuals;
• Easy export to PDF;
• Works for basic audits.

Major Limitations

Missing Toxic Link Detection

There’s no built-in spam score. 

You cannot:

• Identify bad link sources;
• Flag toxic domains;
• See disavow suggestions.

This weakens cleanup campaigns. If your domain has shady links, use a different Raven Tools alternative.

Low Performance on Large Sites

For big websites, link counts load slowly. Crawling large backlink profiles can freeze or fail. The tool fits small sites best.

Key Takeaways

• Easy setup and clean layout.
• Weak keyword data depth.
• Backlink tracking needs improvement.
• Rank tracking works but lags.
• Great for light SEO tasks.
• Raven Tools competitors offer richer insights.

Competitive Analysis Tools

Raven Tools offers basic options for market review. 

You can:

• Track keyword ranks by domain.
• Compare site authority scores.
• Export reports for client sharing.
• View backlink sources by domain.

This works for small projects. You see general trends, not details. You can also run basic Raven tools competitor analysis. But it lacks depth for serious strategy work.

What’s Missing

No Keyword Gap Analysis

Raven Tools SEO does not show what your rivals rank for. 

There is:

• No clear overlap chart;
• No missing keyword list;
• No insight into content gaps.

You’ll need outside help to spot untapped keywords.

No Link Intersect or Position Maps

You can’t compare link sources with rivals. 

No maps show where:

• Competitors gain links.
• Common sources help rivals more.

Raven Tools competitors like Ahrefs or Semrush show these.

Advertising and PPC Insights

PPC Research Capabilities

Raven Tools lets you plug in ad accounts. 

It pulls:

• Cost per click;
• Impressions;
• Top performing ads;
• Spend by day.

You can connect Google Ads with a few clicks. Reports are clear but lack strategic depth.

No keyword planner is included. No ad copy data is shown. No clear path to spot weak campaigns.

Managing Ad Accounts (Google, Bing, Facebook)

You can manage:

1. Google Ads
2. Bing Ads
3. Facebook Ads

But tools work best for viewing, not building. 

You can’t:

• Launch ads from the dashboard;
• Edit ad sets;
• Split test visuals or text.

Still, it helps track spend and clicks in one view. This may work for small budget clients.

Where It Falls Short

• No ad copy data;
• No landing page reviews;
• No click funnel insight;
• No ad preview feature.

Marketers who want PPC depth should try a Raven Tools alternative. Semrush, for example, offers a better PPC layout and preview.

Site Auditing

Scope of Technical SEO Checks

Raven Tools SEO checks include:

• Broken links;
• Meta tag issues;
• Missing headers;
• Page speed data.

You can schedule crawls and export PDF reports. It suits quick checks, not in-depth reviews.

No Core Web Vitals are shown. No JavaScript rendering audit is included.

Reporting Without a Health Score

You don’t get a clear site health score. 

That means:

• No fast overview of page health;
• No trend tracking across months;
• Hard to share progress with clients.

SEO Raven tools should add a score metric. This would boost clarity for teams.

Monthly Crawl Capacity

Each plan limits monthly crawl depth. 

On lower plans, it crawls:

• 400 to 10,000 pages;
• One site at a time;
• No priority settings.

This may work for local SEO, but won’t scale for large shops.

Content Marketing Tools

What’s Missing

You don’t get tools for:

• Topic suggestions;
• Content scoring;
• SERP preview;
• Readability checks.

This makes Raven tools less helpful for content teams.

How It Compares to Surfer, GrowthBar, & Semrush

Raven Tools vs Semrush shows a clear gap. Semrush supports writers with on-page suggestions. Raven Tools does not.

Content creators may need a second tool. Writers using Surfer or GrowthBar will feel the difference.

Raven Tools covers the basics but skips the details. It suits small shops, not large teams or campaigns. Choose based on scope and scale, not just cost.

User Experience and Interface

Dashboard Navigation

The Raven Tools dashboard is clear but lacks structure. Menus feel stacked without order. Key features sit in odd places.

First-time users may dig for common tools. You can track Raven tools keyword rankings, but the path feels hidden.

Sections often repeat functions, which slows the workflow. Drop-downs need cleaner labels and less clutter.

What works well:

• Recent reports appear first.
• Account connections are smooth.
• PDF exports are easy to find.

Still, seasoned SEOs may miss a tighter flow.

Speed and Data Visualization Issues

Speed reduces during peak hours. Some reports load in parts. Graphs are slow on scroll. Tables freeze with larger datasets.

SEO Raven Tools doesn’t handle bulk data cleanly. It stalls with multiple tabs or long keyword lists.

Charts lack polish:

• Fonts overlap on trend lines.
• Colors blend too much.
• Axes labels repeat or vanish.

Learning Curve and Feature Placement 

The platform spreads tools across too many sections. You may click five times to find one metric.

Frequent tabs include:

1. Research.
2. Reporting.
3. Link Manager.
4. Ad Data.

Each has submenus. Several feel misplaced or ungrouped. For example, backlink filters hide in keyword menus. This odd setup extends the learning curve.

Raven Tools review comments often point this out. Many users request better structure,not more features.

White Label Reporting

Custom Branding and Automation

You can upload a logo, change themes, and rename sections.

You can also automate:

• Weekly reports.
• Campaign snapshots.
• SEO performance charts.

Report templates include domain stats, backlinks, and Raven tools competitor analysis.

It looks clean once configured but takes time to prepare.

Client Dashboards

You can create view-only dashboards for your clients. They work well with minor training.

Clients can check:

• Rankings
• Traffic
• Active links
• Site issues

Reports appear in branded views. They don’t expose full tool access.

You control what clients see and download.

Pros for Agencies

Agencies get the most from this setup. Bulk client dashboards reduce manual work.

• Automated emails handle update delivery.
• Branded reports boost trust.
• Data filters keep results focused.
• Export options support pitch decks or audits.

For the features it provides, Raven Tools pricing remains fair.

It scales without steep monthly jumps. Still, larger companies may want deeper integrations.

Customer Support and Accessibility

Support Channels

Raven Tools offers chat, email, and documentation. Live chat replies within one day. Email takes longer — two to three days.

The help center covers:

• Setup guides;
• Troubleshooting;
• Report formatting.

Video tutorials are brief but helpful. Still, chat lacks deep technical support. Support hours vary by region.

Language Limitations

The platform works best in English. Menus do not support translation. Reports cannot be exported in other languages.

This limits the use for global agencies. Some features, like PDF titles, allow manual edits. Still, most labels stay locked in English.

Comparison with Semrush, Moz, and Ahrefs

Here’s how Raven Tools vs Semrush, Moz, and Ahrefs stack up:

Moz Pro vs Raven Tools shows better UI but less branding control. Ahrefs vs Raven Tools gives faster data but zero white label. Choose based on your client model. If branding matters, Raven Tools may serve you better.

Summary

Raven Tools keeps clients in mind, but the UI needs clarity. Speed and structure fall short, yet white label options shine. It suits small to mid-sized agencies, not large technical teams.

Pricing and Plans

Raven Tools pricing remains simple yet split across three clear plans. Each tier includes key SEO features, but with different limits.

Small Biz – $49/month

• Suits freelancers or small shops.
• 2 users included.
• 2 domains per campaign.
• 1,500 position checks.
• 40,000 pages crawled monthly.

This tier lacks deeper reports but covers the basics.

Start – $109/month

• Made for small teams.
• 4 users included.
• 8 domains per campaign.
• 15,000 position checks.
• 100,000 pages crawled.

It adds branded reports and wider integrations.

Grow – $199/month

• Best for agencies.
• 8 users included.
• 20 domains per campaign.
• 25,000 position checks.
• 200,000 pages crawled.

This option supports white-label dashboards and extra exports.

Free Trial and No Setup Fees

All plans begin with a 7-day free trial. You can test features without payment. Setup fees are not required.

This trial gives access to most features:

• Raven Tools keyword rankings;
• Site audits;
• Client reports;
• PPC data.

Credit card details are required for signup. You can cancel anytime during the trial.

Is It Worth the Cost?

Raven Tools delivers value for small to midsize teams. The Raven tools pricing feels fair for the included features.

However, it skips some deeper tools:

• No keyword gap reports;
• No link intersects charts;
• No toxic backlink alerts.

If those are key, you may need a Raven Tools alternative. Still, white-label reports and PPC data add strong utility.

Pros and Cons Summary

Raven Tools Pros

• Clean client reports;
• Custom branding options;
• Daily rank updates;
• Multi-channel ad data;
• Affordable pricing tiers;
• Helpful for quick audits;
• Lightweight for smaller campaigns.

It covers the core needs without clutter. Agency users value the client access features.

Raven Tools Cons

• No link toxicity filter;
• No keyword gap checker;
• Some tools load slowly;
• The interface lacks a smooth flow;
• Fewer keyword metrics;
• Weak visual charts;
• No AI content tools.

Compared to Raven Tools competitors, the gaps show. Still, it’s workable for basic needs.

Final Verdict

Choose Raven Tools if you:

• Run campaigns for clients;
• Need branded exports;
• Value PPC and SEO data in one place;
• Prefer simple pricing.

It suits smaller agencies or SEO freelancers. The learning curve stays mild.

When to Consider Alternatives

Avoid Raven Tools if you:

• Need deeper keyword tools;
• Handle large backlink audits;
• Want slick dashboards;
• Prefer fast report loading.

In this case, try a Raven Tools alternative. You’ll need more advanced metrics and quicker tools.

Who Should Try the Free Trial?

You should test the trial if you:

1. Run SEO for multiple small clients.
2. Need white label reports.
3. Want SEO and PPC data together.
4. Build campaigns without extra fluff.

Seven days give enough time to judge its pace.

Alternatives to Consider

Semrush

Semrush offers many keyword tools. It includes traffic trends and ad tracking. But pricing starts higher.

Ahrefs

Ahrefs excels in backlinks and keyword depth. Its crawler is quick and precise. In the Ahrefs vs Raven tools match, Ahrefs beats it for scale but lacks white-label options.

Moz

Moz Pro vs Raven Tools shows a close match. Moz provides cleaner charts and smoother flow, but lacks PPC data. Choose based on your focus.

SE Ranking

A solid mid-tier option. SE Ranking offers flexible plans and strong tracking tools. It adds AI writing and on-page help. A worthy Raven Tools alternative for startups.

Similarweb

• Great for market insight and traffic analysis.
• Not built for technical SEO.
• Use it to study markets, not optimize sites.
• Pairs well with other SEO tools.

Raven Tools stays useful for smaller teams and agencies. Its price works. Features cover SEO basics and reporting needs. Still, those needing speed or scale may look elsewhere.