There are a few ways to sponsor a piece of engaging content: by direct outreach to the chosen content creator or a publisher, through a specialized ad platform [like BuySellAds], or via a link-building platform, like PRPosting.
Sponsored Blog Posts Placements
Leverage Audiences of Existing Publishers & Influencers
Sponsored content advertising is a powerful content marketing technique, capable of bringing tons of high-quality leads. Provided you stick to a few hard-core rules. If you don't, it's a waste of marketing budgets, so listen up [or read up on our best practices below].
It's all about chemistry. The chemistry between the blogger and their audience. The chemistry between the publisher and their readers. When doing a sponsored post, you literally leverage the affection, bond, and trust created by the media agent in the hearts of their followers. They vouch for you and endorse your product based on the authority they've earned with their fanbase.
What is Sponsored Content
Sponsored Content, also known as advertorial, is material that looks like native content, that is created and published on external online media but is in fact paid for to promote a certain company or product.
As both advertiser and the publisher aim to keep the audience highly engaged and interested, it's critical that the relevance of the material is high. When placing an advertorial, it's important to consider how organic this sponsored post will feel to the pre-existing audience. The content should feel natural to the media outlet and organic to the narrator.
Why Order Sponsored Blog Posts?
Tapping into an existing highly-relevant audience on its own is too lucrative an advantage to incline any digital marketer to give this technique a try.
It’s like in that Picasso adage, where he asked an insane amount of money for a sketch he drew in 5 minutes for a passer-by. When asked why the sky-high price, he said, “The sketch may have taken me five minutes, but the learning took me 30 years.”
When you buy sponsored content, you actually pay a pretty symbolic price that defies this very Picasso Principle. As you take advantage of long years and hefty marketing budgets, a person or a media outlet has invested in building up their audience - for a nominal rate. Here are more reasons why our clients love sponsorship collaborations.
Existing Audience
Building trust takes years, and ruining it takes seconds, as we all know it.
Piggy-backing on the audience that somebody else has been laboring to build is not only a common practice, but it’s also ethical - as long as you share the same principles. It’s like introducing your friends to each other, who share the same passions.
High Relevance
We prioritize geographical and topical relevance across every single SEO service we offer. In sponsored content placement, it's even more so critical, as it's a two-sided barrier: for the creator as well as the advertiser.
Creators usually value their audience and feel comfortable recommending something that's going to be of value to them.
Reasonable Rates
In terms of return on investment, it's one of the most beneficial marketing expenditures. You get a powerful injection into your brand awareness among the highly relevant audience and potentially increase your social media following.
One of the going rates in the industry is that you would expect to pay $100 for each 10K of followers. As a rule of thumb, micro-influencers have better user engagement.
Measurable Results
It’s common practice to provide a link with some sort of traceable features when you cooperate on a sponsored post.
For example, you can create a UTM or a special promo code.
There are internal and external ways to trace the results of the campaign - like google analytics, sales as well as engagement and views of the content itself.
Why SEO Pros Buy Local Backlinks with PRPosting
SEO nation knows how things can go wrong and complicated quickly with one wrong move in link building. We have all been there. Banned, shadowed, downranked, thrown to a digital jail with no right of parole.
The PRPosting team has been walking up this steep path for over a decade. We feel you. And we won't let you down. This is how:
Up-to-the-Minute Expertise
We will visit every conference online and offline to learn every f*ckup at our colleagues' expense, not yours. We will read every fine print update of Google algorithm – so your domain ranking can benefit first.
Rooted in SEO
Unfortunately, we don’t come from marketing or PR [both of which do have site optimization functionality]. Fortunately, we come from this very narrow specific subcategory of digital marketing, which is Search Engine Optimization. It's our roots, trunk, leaves, fruits, and flowers too.
UA-Born
As an Eastern-European country, Ukraine has speedy cheap internet and limited opportunities inside the country, which has given rise to many digitally-savvy professionals. Thirsty for knowledge, and laser-focused on our goals, we persevere till the mission success. Yes, we can afford competitive pricing too.
Global Outreach
Our team uses the world's leading tools to measure every metric that impacts your ranking & domain authority: Ahrefs, GA, Moz, Majestic, and Ubersuggest. We speak fluent English. We hire native speakers. We offer backlinks from US sites. Our folio features a good dozen of solid cases in the EU and US.
Slowly. But Surely
Don't get us wrong. We mean by-the-book slow. We follow the white-hat optimization techniques for gradual but sustainable growth. We learned not to rush 3 steps forward to be thrown 5 steps back. We partner with clients with similar ethics, and educate our clients to share these ethics—or we don't partner at all.
Choose the Right Sponsored Post Service Provider
PRPosting team has many valuable assets that we generously share with our clients: domain expertise, exposure to multiple cases, and technical know-how. But our network is probably the most precious of the company's possessions.
We have been collecting a rolodex of over 44 thousand publishers, dozens of SEO-wise top writers, and hundreds of bloggers in any niche.
44K Websites
We have direct contacts with webmasters of over 44 thousand media platforms in 170+ countries.
We have thousands of contacts in the USA, Canada, and EU countries. Use an intuitive interface with multiple filters and sorting options to find just the right outlet for your collaboration.
Topical High DR Sites
One of the filters available on the PRPosting platform allows one to search for a topic of interest.
If you are looking for mom forums or construction-focused platforms, if you need a crypto-related media or a general business publisher - we have you covered. Speak to the audience with a pre-vetted interest in your niche.
Local High DA Publishers
Sponsored blog posts are specifically effective for local SEO.
If your business has a strong local presence in the shape of a physical store - a collaboration with people rooted and known in your area is a must-have piece of the marketing strategy puzzle.
Our catalog of content creators has an extensive representation in the US, Europe, and Asia.
Examples of Sponsored Content Placement
Our Team
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Pro Insights on Buying Sponsored Content
A spectrum of digital marketing services aimed to procure multiple links from referring sites includes: the selection of donor sites in relevant niches, content curation, pitching to webmasters, publishing, and results reporting.
A spectrum of digital marketing services aimed to procure multiple links from referring sites includes: the selection of donor sites in relevant niches, content curation, pitching to webmasters, publishing, and results reporting.
A spectrum of digital marketing services aimed to procure multiple links from referring sites includes: the selection of donor sites in relevant niches, content curation, pitching to webmasters, publishing, and results reporting.