A spectrum of digital marketing services aimed to procure multiple links from referring sites includes: the selection of donor sites in relevant niches, content curation, pitching to webmasters, publishing, and results reporting.
Search Engine Reputation Management
SERM: Be Legendary. Not Notorious.
Both legendary and notorious mean the same: “known to many”—the only difference is in the connotation—positive or negative. Many businesses felt this seemingly small nuance impact their bottom line in a big way. Going from a hero to zero overnight? All it takes is one PR crisis. In the era of cancel culture, SERM is a must-have activity in any digital marker’s arsenal.
Shape a lasting positive narrative about your company, personal brand, or political party with our bespoke confidential Search Engine Reputation Management services.
What is Search Engine Reputation Management?
Search Engine Reputation Management [SERM] is part of Online Reputation Management [ORM], which focuses on building a positive online presence by suppressing negative content and amplifying favorable media mentions.
Why Does Your Business Needs SERM Services?
We have all witnessed how celebrities and global corporations would lose big contracts or formidable millions-worth chunks in company valuation overnight over a scandal. Top players like Tesla and Amazon, A-list actors, politicians, and sportsmen have all paid in hard-earned capital for their public relations flops.
But we have also seen companies pick up from the ruins of these PR scandals, cleanse their reputation thoroughly and build even stronger brands, turning the negative media mentions into positive outcomes.
Do you want to OWN your online reputation? Bad news: It’s an expensive, mundane, never-ending effort. The great news? It pays off in so many ways that ROI seeps back into your bottom line multifold. This is how.
INFORM & EDUCATE
The most popular goal of a press release is to break some news about a company – whether it's a planned product launch, the appointment of a new CEO, or an official statement about some past event that got bad publicity. Keeping your partners, stakeholders, and clients informed creates an image of a transparent and trustworthy company and nurtures client loyalty.
SHAPE A POSITIVE NARRATIVE
Shaping a positive corporate image is a vital PR mission that is critical to an overall brand's value. The coveted first page of Google has only 10 free slots. A great public relations professional will ensure the first 10 or even 20 mentions are positive. Producing and distributing newsworthy content helps create a solid foundation of positive online mentions.
UP YOUR SEO GAME
While it’s true that a press release backlink is not equal in SEO weight to a regular online reference, it’s still a solid positive signal to the algorithm that speaks about the authority of your domain. Fortune 500 companies mundanely produce dozens of releases monthly about their financial matters, C-suite changes, and charitable events. This consistency and extensive placement of such news add incremental value to these links.
USE FOR MEDIA SUPPRESSION
SERM uses negative media suppression to oust unfavorable company mentions from the first page of Google search. Publishing high-quality releases about positive events from corporate life contribute to the success of this SERM technique. When tasked with a mission to distribute a press release, marketing professionals try and place the piece on a few high-authority donors for domain and IP diversification reasons.
Why PR Pros Order SERM with PRPosting
SEO nation knows how things can go wrong and complicated quickly with one wrong move in link building. We have all been there. Banned, shadowed, downranked, thrown to a digital jail with no right of parole.
The PRPosting team has been walking up this steep path for over a decade. We feel you. And we won't let you down. This is how:
Up-to-the-Minute Expertise
We will visit every conference online and offline to learn every f*ckup at our colleagues' expense, not yours. We will read every fine print update of Google algorithm – so your domain ranking can benefit first.
Rooted in SEO
Unfortunately, we don’t come from marketing or PR [both of which do have site optimization functionality]. Fortunately, we come from this very narrow specific subcategory of digital marketing, which is Search Engine Optimization. It's our roots, trunk, leaves, fruits, and flowers too.
UA-Born
As an Eastern-European country, Ukraine has speedy cheap internet and limited opportunities inside the country, which has given rise to many digitally-savvy professionals. Thirsty for knowledge, and laser-focused on our goals, we persevere till the mission success. Yes, we can afford competitive pricing too.
Global Outreach
Our team uses the world's leading tools to measure every metric that impacts your ranking & domain authority: Ahrefs, GA, Moz, Majestic, and Ubersuggest. We speak fluent English. We hire native speakers. We offer backlinks from US sites. Our folio features a good dozen of solid cases in the EU and US.
Slowly. But Surely
Don't get us wrong. We mean by-the-book slow. We follow the white-hat optimization techniques for gradual but sustainable growth. We learned not to rush 3 steps forward to be thrown 5 steps back. We partner with clients with similar ethics, and educate our clients to share these ethics—or we don't partner at all.
Our Search Engine Reputation Management Clients
Truth be told, not many marketers from regular companies are as much as familiar with proactive SERM techniques. Many PR professionals will only look into hiring experts in Online Reputation Management to minimize the aftermath of an exploding PR crisis. On the other hand, many celebrities, politicians, and influencers often seek professional SERM services from the get-go—to double and triple their perceived value [advertising or electoral] in the shortest time. These audiences comprise the carcass of our clients for this digital marketing offering:
Personal Brands
Celebrities, bloggers, and influencers face a lot of hate online. Instagram, Reddit, and tabloids can be merciless in ruining one’s online reputation. Social media can make or break it for people in the spotlight – the level of toxicity is reinforced by the possibility to comment incognito online. Our SERM specialists help such individuals build an online presence and share positive truths across multiple online channels.
PR & SEO Agencies
PR companies and SEO agencies all extend SERM services as part of their overall marketing spectrum offering.
We help these digital professionals suppress content that is not favorable to the social image of their clients, — as well as flood Google search results with positive media. Our ORM experts also help remove negative content wherever possible – legally or amicably.
Politicians
Being a politician is a choice, a responsibility, an asset, and a liability. There are spots even on the sun. Political reputation is being scrutinized by the best journalists the world over. That said, election results are dependent on the predominant sentiment of the voters. Every story can be told from a different perspective. PRPosting team employs the best writers and strategists to convey the story that speaks to the hearts of voters.
How to Manage Your Search Engine Reputation
The importance of having a positive online presence becomes obvious when a firm gets a few negative reviews, dropping Google's ranking below 3.5—causing the phones in the sales department to go silent all of a sudden.
Or when a poorly-worded sentence in your reals sends hundreds of TikTok followers ablaze triggering a wave of hatred online and spurring thousands of spiteful comments, going viral for all the wrong reasons.
However bad things may seem at the moment of a public relations mishap, there are activities that can fix your online reputation altogether, or at least reduce the damage to the residual aftertaste of the unfortunate event.
Monitor Your Online Standing
Any business should have at least Google mentions alerts set for their brand name, industry, and service keywords. PRPosting uses special ORM tools that monitor Google for new term mentions with the help of AI, analyzing them for the sentiment. The earlier your crises management team knows about a negative mention – the higher are chances to extinguish the fire with minimal damage.
Remove Unfavorable Content
The right to be forgotten [RTBF], AKA the right to erasure, is a complex legal concept, that can be practiced in some cases of slander, libel, defamation, and life-threatening situations. In the majority of cases, reputation management professionals will reach out to a publisher and settle the disputes amicably, negotiating data removal.
Suppress Negative Media
In case it is impossible to erase unfavorable information from the internet – a suppression method is used. According to this approach, businesses create tons of positive or neutral content about their brand to push the bad ones from the top SERP results into the oblivion of the second page of Google.
Create Positive Narrative
Veteran marketers act proactively. They don’t wait for the occasion when a firm's reputation goes down, to be scraping it off the digital floor of the internet for years to come. No. They create heaps of informative, educational, entertaining content in high-authority media across major channels, that bad events have no chance of taking precedence in the first place.
Example of a Report Our
SERM Client Got
Our Team
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SERM Insights
A spectrum of digital marketing services aimed to procure multiple links from referring sites includes: the selection of donor sites in relevant niches, content curation, pitching to webmasters, publishing, and results reporting.
A spectrum of digital marketing services aimed to procure multiple links from referring sites includes: the selection of donor sites in relevant niches, content curation, pitching to webmasters, publishing, and results reporting.
You can buy high-quality backlinks directly with the webmaster of a chosen site by manual outreach. Professional marketers choose to order whitehat link building services with link-building platforms, like PRPosting. They usually have transparent metrics, intuitive search and filtering options as well as competitive pricing.