Press Release Distribution Company

Inform. Impress. Boost DA

Online press release distribution hits several sweet spots of digital marketing along all stages of the conversion funnel. 1. During the awareness phase you flood the first page of Google with news of positive corporate developments to impress new clients on their search for your brand. 2. Then you create a solid backlink base driving your domain authority that favorably impacts your SEO and SEM activities. 3. Last but not least—you educate your existing clients about your corporate affairs during the loyalty phase.

Looking to get three giggles with one tickle? Flutter three hearts with one look? That’s the type of ROI our clients enjoy by consistently feeding their company news to the public through our hand-picked publishers.

Distribute My Press Releases

Why Submit Press Releases? High-ROI. High Impact

Press release online distribution is one of the easiest and most fundamental PR tactics that still work for millions of businesses out there.

You heard it’s dead? Microsofts and Apples of the world don’t think so. If they take time to word major events in a digestible format and get it out there for people to see online—you might also consider this public relations technique.

You heard that Google's algorithm doesn't take them seriously? Not unless you do. A well-written press release will be used as the single source of truth about any event and will have an ample amount of relevant keywords, reinforcing your brand's services. A professionally made press release will contain a quote from a C-suite member, that can also work as a link attraction.

INFORM & EDUCATE

The most popular goal of a press release is to break some news about a company – whether it's a planned product launch, the appointment of a new CEO, or an official statement about some past event that got bad publicity.
Keeping your partners, stakeholders, and clients informed creates an image of a transparent and trustworthy company and nurtures client loyalty.

SHAPE A POSITIVE NARRATIVE

Shaping a positive corporate image is a vital PR mission that is critical to an overall brand's value. The coveted first page of Google has only 10 free slots. A great public relations professional will ensure the first 10 or even 20 mentions are positive.
Producing and distributing newsworthy content helps create a solid foundation of positive online mentions.

UP YOUR SEO GAME

While it’s true that a press release backlink is not equal in SEO weight to a regular online reference, it’s still a solid positive signal to the algorithm that speaks about the authority of your domain.
Fortune 500 companies mundanely produce dozens of releases monthly about their financial matters, C-suite changes, and charitable events. This consistency and extensive placement of such news add incremental value to these links.

USE FOR MEDIA SUPPRESSION

SERM uses negative media suppression to oust unfavorable company mentions from the first page of Google search. Publishing high-quality releases about positive events from corporate life contribute to the success of this SERM technique.
When tasked with a mission to distribute a press release, marketing professionals try and place the piece on a few high-authority donors for domain and IP diversification reasons.

Why SEO Pros Buy Local Backlinks with PRPosting

SEO nation knows how things can go wrong and complicated quickly with one wrong move in link building. We have all been there. Banned, shadowed, downranked, thrown to a digital jail with no right of parole.

The PRPosting team has been walking up this steep path for over a decade. We feel you. And we won't let you down. This is how:

Up-to-the-Minute Expertise

We will visit every conference online and offline to learn every f*ckup at our colleagues' expense, not yours. We will read every fine print update of Google algorithm – so your domain ranking can benefit first.

Rooted in SEO

Unfortunately, we don’t come from marketing or PR [both of which do have site optimization functionality]. Fortunately, we come from this very narrow specific subcategory of digital marketing, which is Search Engine Optimization. It's our roots, trunk, leaves, fruits, and flowers too.

UA-Born

As an Eastern-European country, Ukraine has speedy cheap internet and limited opportunities inside the country, which has given rise to many digitally-savvy professionals. Thirsty for knowledge, and laser-focused on our goals, we persevere till the mission success. Yes, we can afford competitive pricing too.

Global Outreach

Our team uses the world's leading tools to measure every metric that impacts your ranking & domain authority: Ahrefs, GA, Moz, Majestic, and Ubersuggest. We speak fluent English. We hire native speakers. We offer backlinks from US sites. Our folio features a good dozen of solid cases in the EU and US.

Slowly. But Surely

Don't get us wrong. We mean by-the-book slow. We follow the white-hat optimization techniques for gradual but sustainable growth. We learned not to rush 3 steps forward to be thrown 5 steps back. We partner with clients with similar ethics, and educate our clients to share these ethics—or we don't partner at all.

Clients Who Order Press Release Distribution Services

Public relations and digital marketing go hand-in-hand, impacting each other's successes and failures in ways measurable and intangible. As this SEO best practice is so straightforward, the PRPosting team gets a lot of SMBs ordering their press releases for writing and publishing. Needless to say, bigger companies prefer to buy specialized backlink packages in this case, saving time, money, and organizational effort.

SMB

The "Fake it till you make it" approach worked for thousands of big companies that started from garages or home offices. Distributing press releases is one of the best techniques for a smaller firm to appear major-league in the public eye online.

A pro tip?

Include a meaningful quote on the current event or a new appointment from a CEO for more social impact on your audience.

PR Experts

Public relations officers working for specific companies as well as PR agencies catering to an array of firms constitute a core of our client base for news creation and circulation.

They need to reach out to industry trade press on a regular basis while making sure their tone of voice, timing, and choice of publishers all match their detailed brand positioning blueprint.

SEO Pros

earch Engine Optimization teams mundanely use our services to create and circulate news-worthy content about their clients.

Our extensive multi-vertical database of publishing donors is a kaleidoscope of industries, locations, and scales to match any business goal. We offer media platforms for consumer PR, crises, and internal communications, as well as government relations.

How to Distribute a Press Release Like a Pro

Gaining media exposure in a world overflowing with information is not an easy mission. At first sight.

However, with press release distribution services like PRPosting, things boil down to a few technical activities. That said, let's first review how an old-school public relations algorithm works. This is how you would traditionally

01

Write & Approve Your Press Release

There are multiple templates online that allow you to formulate your official statement according to a boilerplate format. You need to mention the company, date, and location at the beginning as well as the PR person's contact details at the end for inquiries. Make sure your TOV is official and your messaging is formal and factual. Approve the final version of content with your seniors, as revoking or editing a published press release is next to impossible [AKA ultra-expensive].

02

Identify Relevant Media Platforms

When searching for relevant publishers for your news, look out for these: 1. Publishers who specialize in press release distribution; 2. Industry vertical resources, that also place news about your competitors; 3. Local news platforms for your state or borough; 4. Online platforms in good standing with Google and having positive traffic dynamics and high domain authority.

03

Make a List of Journalists & Get Their Contacts

Once you have a list of target publishers, it's time to hand-pick the journalists that you wish to approach. The good sign that a contributor, columnist, or editor may consider mentioning your press release in their piece or publishing it "as is" is when they have a history of printing similar pieces. The public online presence of a reporter with a website, open social media contacts, and a Muck Rack profile increases your chances of successful outreach.

04

Create a Compelling Pitch with Catchy Subject Line

If you prefer to DIY your press releases – great. We do recommend hiring a copywriting professional to draft your first pitch letter though. Not only do you need to be concise, lay out all facts in a logical manner, and mention a few buzz-worthy facts about the company, but you also need to grab that attention in the subject line. Make it catchy. Clickbait-y works too, but don’t go over the board. Make it sound like lots of traffic.

05

Send Out Personalized PR Pitch

There's a science of cold outreach that needs to be observed for your PR pitch not to get marked as spam on the way to the reporter’s eyes. You need to use an aged inbox, your emails should be personalized, and sent out in batches— or better even— individually. Make sure to find a fun fact about each journalist from their social media, that you can mention in the cover letter to resonate better and increase the chances of the mission's success.

06

Follow Up Religiously Yet Unobtrusively

It’s OK to follow up on the request to publish about your company in a day or two. If you did everything right, you have helped a columnist, not vice versa. You wrote a newsworthy piece according to the best practices of content search engine optimization— so they can benefit from the incoming visits. If you don’t hear a word after three emails from a writer – you are spamming. Stop. Consider ordering press release distribution services from professionals.

How to Submit a Press Release with PRPosting

Ready to spread the news about your business with assurance and ease? We have an established network of reliable contacts in local and topical media. Our bespoke news distribution services guarantee your content gets published in a matter of a few days and stay there to boost your domain's DA. Just follow these steps:

Pick a pricing plan or book a 15-minute online consultation with our savvy media buyers.

Receive a list of publishers based on your business requirements.

Approve links and content until fully content with the level of narrative.

Watch your content hit hundreds and thousands of visits across a chosen range of media.

Come back for more public-relations-related services, as consistency is one of the major keys to success.

Our Team

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Press Release Insights

What Is a Press Release?

A press release is an official statement by businesses or public people made to provide information on a future planned or past unexpected event to the media. It’s usually a one-, or two-pager with direct contact details of a PR person that is distributed through a network of publishers.

Where Can I Distribute a Press Release?

A spectrum of digital marketing services aimed to procure multiple links from referring sites includes: the selection of donor sites in relevant niches, content curation, pitching to webmasters, publishing, and results reporting.

Press Release Distribution Company