Leading blogger outreach tools include AHREFS, SEMrush, BuzSumo, and PitchBox. Due to the varying needs of each business in different countries, the financial limitations of smaller businesses, and the scale of outreach campaign requirements, we recommend trying a few of the top platforms to identify the best one for your specific case.
Blogger Outreach Service
Partner the Right Blogger for the Right Coverage
Quality blogger outreach can strengthen your backlink portfolio in the most whitehat manner possible,— making such references both sustainable and evergreen, whatever the new Google algorithm update holds.
PRPosting blogger outreach services help our clients get their content mentioned on relevant sites with solid URL authority and a highly engaged audience.
What Is Blogger
Outreach in SEO?
Blogger Outreach SEO technique is a set of activities to secure online mentions of your business by reaching out to relevant industry authorities, journalists, and opinion leaders by sending personalized email pitches. The target platforms for link placement in this method are predominantly websites and personal blogs, but they can also include social media channels, as in the case of influencer marketing.
Blogger Outreach Agency: Just Reap The Benefits
If you have created a spacecraft to take tourists to Mars in one day and back for like $50, you don’t have to stress one bit about making the blogosphere talk about your business. Not the case with your company? Then roll up those sleeves and be ready for long hours of mundane work of looking for contacts, crafting a pitch, personalizing emails, and seeing hundreds of unsubscribes.
You have to have thick skin to do this job. You have to be ready for a long game. You have to be prepared to perpetually fine-tune your copy, A/B test your subject lines, and relentlessly dig personalization facts that will break the ice with an addressee.
That said, getting people interested in your business is not only a possible mission, but it's also a high ROI link-building strategy. Specifically if done by blogger outreach specialists. Our clients enjoy these numerous benefits of molding long-lasting rapports with voices of authority in their respective industries:
New Users
Starting with the most coveted outcome, that has the most impact on the bottom line, getting new users is the ultimate goal of many marketers.
Customer Acquisition Cost [CAC] gets as high as hundreds and even thousands of dollars for some industries.
Tapping into a well-shaped audience of a blogger offers a chance to jump a few stages of the user conversion journey from brand awareness straight to purchase, as you get to piggyback on the reputation of a media person.
Higher DR
Domain Ranking is part of too many Google algorithms – it impacts major KPIs in paid and organic search results.
The logic is simple: the more references there are to your site, the more reliable, safe, and authoritative a website is for a user.
This is why guest post & blogger outreach service is seen as one of the most effective means to drive domain authority.
Owners of websites with 30+DR enjoy better CTR, lower CPC, and higher interaction ratios.
Snowball Effect
It works in general industries like entertainment, entrepreneurship, and politics – but it also works in narrow niches like handmade gifts from feathers—but for different reasons.
Your content can go viral when mentioned by a lifestyle blogger, just as there are millions of people in their audience, so you have a wide BOFU base to resonate with.
On the other extreme, small niches have highly revered opinion leaders with a circle of devoted highly engaged followers with unconditional credit of trust.
Positive Image
Online presence and online reputation go hand-in-hand. It’s good to be present online, but it’s blah when those mentions are negative.
Any ambitious brand appreciates how blogger outreach tools allow seeding positive brand mentions on the first page of Google.
This proactive approach to SERM makes it difficult for negative sentiment to make its way to the first page of Google, outranking high authority positive mentions.
To crown it all, positive media citations win the trust of a potential client during the interest stage.
Why SEO Pros Trust Outreach Campaigns to PRPosting
SEO nation knows how things can go wrong and complicated quickly with one wrong move in link building. We have all been there. Banned, shadowed, downranked, thrown to a digital jail with no right of parole.
The PRPosting team has been walking up this steep path for over a decade. We feel you. And we won't let you down. This is how:
Up-to-the-Minute Expertise
We will visit every conference online and offline to learn every f*ckup at our colleagues' expense, not yours. We will read every fine print update of Google algorithm – so your domain ranking can benefit first.
Rooted in SEO
Unfortunately, we don’t come from marketing or PR [both of which do have site optimization functionality]. Fortunately, we come from this very narrow specific subcategory of digital marketing, which is Search Engine Optimization. It's our roots, trunk, leaves, fruits, and flowers too.
UA-Born
As an Eastern-European country, Ukraine has speedy cheap internet and limited opportunities inside the country, which has given rise to many digitally-savvy professionals. Thirsty for knowledge, and laser-focused on our goals, we persevere till the mission success. Yes, we can afford competitive pricing too.
Global Outreach
Our team uses the world's leading tools to measure every metric that impacts your ranking & domain authority: Ahrefs, GA, Moz, Majestic, and Ubersuggest. We speak fluent English. We hire native speakers. We offer backlinks from US sites. Our folio features a good dozen of solid cases in the EU and US.
Slowly. But Surely
Don't get us wrong. We mean by-the-book slow. We follow the white-hat optimization techniques for gradual but sustainable growth. We learned not to rush 3 steps forward to be thrown 5 steps back. We partner with clients with similar ethics, and educate our clients to share these ethics—or we don't partner at all.
Blogger Outreach Services Agency. That. Delivers.
PRPosting prides itself on having a healthy client mix that reflects a high standing we enjoy with SEO industry aficionados as well as the tailored customer services we cater directly to SMB and digital entrepreneurs.
If you take care of one company or help many grow their digital weight if you are the business owner or a PR agent - discuss your outreach ambition with our team and we'll find just the right arsenal of tools to nail the mission.
Business Owners
Small local businesses have it easy to see the ROI of their link-building activities. Local SEO combined with a good outreach campaign can help establish steady foot traffic.
Digital businesses in crypto, investment, affiliate marketing, banking, consulting, and education have a solid potential to increase the number of new users or subscribers overnight due to successful cooperation with the right blogger.
SEO Agencies
The lion's share of our customers makes their living full-time by helping other people grow their business's digital presence. And we appreciate the trust.
They know they get the attention to detail, technical expertise, and heaps of experience from the PRPosting team—that, combined, produces stellar results time after time, client after client, campaign after campaign.
Marketers
With digital marketers, our experts often function as coaches and mentors. We build campaigns and provide all of the tools and checklists so that if there's the in-house capacity to overtake the function at some point, they have all the expertise.
Quite honestly? They hardly ever switch to in-house, as the results speak for themselves and there's so much creative job to be done in marketing.
THE Blogger Outreach Strategy Blueprint
When building the best strategy on how to select the people with extensive media following to seed your online mentions, our SEO experts take into account a myriad of factors.
We vivisect your competitor linking profile; we check the best practices of the industry and adjacent niches; we consider the dynamics of the traffic to the donor site; we check your current status to see what worked, what failed, and why. And the list goes on.
If you are looking to DIY your guest blogger outreach campaign, try these techniques and blueprint that work time after time for our market-savvy team.
Research Your Competitors Best Practices
Learning from your better-performing competitors is only wise. If you want to get where they are, doing what they do, and then doing even better seems like a legit scenario.
Using SEO tools like AHREFS and SEMrush will help get a more detailed technical picture than just checking the top SERP results for top keywords.
It's an easy way to find some outdated backlinks for easy replacement requests, as well as sources with a proven history of cooperation with similar brands.
Create a Curated List of Bloggers
The choice of bloggers is a huge make-it-or-break-it factor for your outreach campaign. Look for voices of authority with highly engaged audiences and growing traffic stats.
Micro-, and nano-influencers work amazing for local SEO, low-check products, viral content, as well as claustrophobically tight narrow specialty niches. Include them extensively in your blogger outreach service list if you fit any of those bills.
On the other end of the spectrum, the great thing about nurturing a relationship with a macro blogger is their high 50+ DR as well as plenty of content that can be enriched with expert opinion from your company.
Tailor Make a Personalized Pitch with a Bonus
When writing a blogger outreach email copy, keep these tips in mind for better conversion rates:
- Treat the receiver's time with respect - get straight to the point and be frank about what you offer and how a journalist can benefit from your cooperation.
- Make their input as effortless as possible: provide all the info, copy, images, and data for the decision-making. The less they have to work the more chances they will do it.
- State the value you bring onboard with this collaboration in the most scientific yet precise manner. Use any KPIs that speak to the value of them inserting your link: your high DR in an adjacent niche, the fresh stats, the potential traffic that your content will bring to them, or even financial incentive.
Use Best Blogger Outreach Tools
The blogger outreach platforms like BuzzSumo, Tomoson, and PitchBox do get outrageously expensive for a small business. As a decade-wise SEO agency, we know firsthand just how valuable they can be for the best results.
If you are looking to ensure the real blogger outreach service all by yourself try one of these marketing software solutions to find the voice of authority in your niche, get their contacts, create outreach campaigns and monitor results: AHREF, BuzzStream, SEMrush, Hunter, Snov, BuzzSumo, Mailshake.
Only starting? Look for free trial offers for new subscribers - 2 weeks is a lot of time to test the solution if you keep your focus. If DIY outreach doesn't yield results, our SEO specialists can always help get the best results.
Examples of Blogger
Outreach Cases
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Blogger Relations Insights
A spectrum of digital marketing services aimed to procure multiple links from referring sites includes: the selection of donor sites in relevant niches, content curation, pitching to webmasters, publishing, and results reporting.
A spectrum of digital marketing services aimed to procure multiple links from referring sites includes: the selection of donor sites in relevant niches, content curation, pitching to webmasters, publishing, and results reporting.