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Search Engine Optimization is one of the main instruments for developing your business on the Internet. It also requires a set of different techniques to ’hack’ it. One of them is guest posting. A guest post is an article usually within your niche topic, written by hired bloggers or a writer with a specialization in Internet marketing and containing a link to your website. For example, you write articles about Germany – like cuisine and traditions in Germany, news and events, famous personas, etc. Some readers have visited your website and like an article so much that they want to contribute to your site’s development, mention the story in their blogs or on sites, and add a link to your website. So this published post is called a guest post and it works both for you SEO and SERM (Search Engine Reputation Management).
The whole process of getting a guest post and an external link to your website is called link building. It actually includes quite a bit of steps and a certain protocol of actions. Plus, you have to meet the requirements of a search engine concerning your content, uniqueness and other factors.
In other words, your website should have unique and quality content, relevant anchor texts, natural backlinks, etc. You may need a whole team to do this. Here are just a few steps which you have to make to succeed in the link building process when you, say, create a website about Germany:
So there are two main ways you can do it – personally, by learning all the inside outs of SEO, or by trusting professionals and using link building services. You can look at them like on the longer or short-cut way of website optimization.
Backlinks are one of the most important tools for advancing your website. Let’s talk a bit more about how you can get them. So, imagine you or another author has written an article about Germany. It may be just some funny short story or even an image. Some readers have found it interesting and post it on their blogs. Publishing this guest post there and adding the external link give you a backlink. It’s pretty clear that the more backlinks you get the bigger index your site will receive as it shows search engines that your online portal about Germany is relevant for users.
A user entering the request using google.de will see your website in one of the first positions of the search list. Relevant content and right geo-location certainly even add bonuses. That’s not to say that your website traffic and reputation totally depend on backlinks but they indeed are an important part of the process.
So if you decide to go a short way by using a professional service, there are several kinds of them out there. A guest posting service helps you to do the link building that will then optimize your website position in a search engine. It’s basically a team of professionals in every field of optimization. They can write and submit texts, look for suitable platforms and buy backlinks or exchange them on link exchange websites.
On the other hand, you can go to other platforms to just buy links if that’s what you’re looking for. Either way, you have to make sure that the engine will accept the link. Read customer reviews and website data to choose the right service and be the first one in your niche.