But here’s the catch: brands show up in those answers without knowing it. That’s where Ahrefs Brand Radar comes in. This tool helps you spot when, where, and how your brand appears in AI search results. It also shows you where your competitors appear and you don’t.

So, what is Ahrefs Brand Radar? It’s an AI visibility tracker that captures brand mentions in tools like:

• ChatGPT
• Copilot
• Gemini and more 

It shows which prompts your brand appears in, what people see, and how often they see it.

Whether you want to expand reach or plug visibility gaps, Ahrefs Brand Radar helps you stay ahead.

What Is Ahrefs Brand Radar?

A New Way to Track Your Brand in AI Search

AI tools don’t use fixed search results. They generate new answers every time. 

That makes visibility harder to measure. Ahrefs Brand Radar AI fixes that.

Here’s how it works:

• It captures your brand mentions across major chatbots.
• It identifies the prompts where your brand appears.
• It reveals opportunities to grow the AI presence.

No more guessing how often your brand shows up in AI results. You’ll know for sure.

Why Ahrefs Brand Radar Matters in 2025

Here’s why it matters:

1. People ask chatbots what to buy.
2. AI pulls answers from public sources.
3. You either show up or vanish.

That means you need constant tracking, not snapshots.

Ahrefs Brand Radar reviews show why SEO teams are jumping on this trend.

Ahrefs Brand Radar Pricing

The Ahrefs Lite plan gives you access to Brand Radar for $129 per month.

Key Features of Ahrefs Brand Radar

Monitor AI Mentions Across Major Platforms

Brand Radar tracks mentions in:

• ChatGPT
• Gemini
• Microsoft Copilot
• Perplexity
• Google’s AI Overviews

This isn’t light tracking. 

The tool digs into live LLM responses, so you can:

• Spot repeating prompts featuring your brand.
• See which tools push you forward.
• Know how your audience meets your name.

This one Ahrefs Brand Radar feature helps you read the AI room fast.

See Competitive Share Instantly

Want to know how often your rivals are mentioned? Just filter by name. 

Want to know where you’re missing out? Filter by exclusion.

Brand Radar instantly shows you:

• Where competitors are mentioned;
• Where you’re invisible;
• What kind of questions are you missing.

It also shows the mentioned share split by percentage. You’ll know how far ahead (or behind) you are in each AI tool.

Fill AI Visibility Gaps

Found a gap? Time to fix it.

Brand Radar shows where you should appear but don’t. This gives you a list of prompts to target.

Here’s how you can use it:

• Write new content that addresses the missed queries.
• Pitch new guest posts that answer those questions.
• Add pages that support key product mentions.

Think of it as a spotlight. It shows the stage you missed, so you can step into it.

This is where Ahrefs Brand Radar AI Overviews shine.

Analyze Market Share and AI Traffic

AI visibility means very little without context. 

Brand Radar measures your:

• Total brand mentions;
• Market share across all AI tools;
• Shifts in visibility over time.

You’ll know if you’re growing, losing ground, or holding strong.

Here’s what you can track over time:

1. Monthly traffic from AI.
2. Mention frequency.
3. Visibility growth per chatbot.
4. Drops in share after competitor moves.

This is smart tracking for AI-powered SEO, plain and simple.

Ahrefs Brand Radar Use Cases

Spot Trends Before They Go Mainstream

Trends shift fast. AI makes them move even quicker.

Ahrefs Brand Radar highlights new phrases, AI brand mentions, and changing answers in chatbots.

This gives you real-time clues before a topic explodes.

Here’s how to catch them early:

• Track repeated prompts tied to your brand.
• Watch for rising topics in your niche.
• Filter for new versus repeat mentions.
• Check which products or services get linked.

The earlier you spot a trend, the sooner you can act.

Track Product Mentions and Use Cases

AI answers often pull up tool names, features, or how-tos. Is your product part of that?

Ahrefs Brand Radar shows if your tools are named in AI responses. It maps what people are asking and what they’re getting.

You’ll know:

1. Which services appear the most.
2. What use cases drive mentions.
3. Where your strongest product links live.
4. Which queries bring attention to your name.

This Ahrefs Brand Radar feature gives you focus, not guesswork.

Discover New Competitors in AI Search

Your usual rivals might not be your chatbot competitors. AI tools often pull from new sources, forums, or rising brands. 

Ahrefs Brand Radar shows which names are gaining space in chatbot replies.

You can:

• Spot new entries in your category.
• Track how often they appear next to your brand.
• Measure your share of mentions.
• Compare visibility side by side.

One quick scan shows if you’re gaining ground or slipping.

Web and AI Monitoring Combined in Ahrefs Brand Radar

Track Mentions on the Web and in AI

You don’t have to choose between web tracking and AI. Ahrefs Brand Radar does both.

It checks AI-specific mentions and also tracks content across 16.9 billion indexed pages.

That’s a lot of digital ground covered.

This dual view helps you:

• See what’s being said on the web.
• Filter results to show only AI answers.
• Spot overlap and unique mentions.

Whether it’s a product page or an AI prompt, you’ll catch it.

New Mentions vs Total Mentions

Need a quick scan of what’s new? Easy. 

Want the full picture? Also easy.

Just switch:

• New mentions for recent traction.
• Total mentions for long-term trends.

This helps you stay current without losing context.

Customize Market Scope and Entities

Every brand has its niche. Brand Radar lets you focus on yours.

Use filters like:

• Industry type
• Product category
• Named competitors

This keeps your data clean and useful. Nothing extra. Nothing off-track.

Brand Monitoring in the Age of LLMs

Why AI Search Is Different

Traditional search is stable. AI search isn’t. Chatbot answers shift often.

And here’s the kicker:

• You don’t get alerts.
• You can’t always see when your brand is named.
• Some platforms don’t show data at all.

That’s why Ahrefs brand radar AI overviews exist to reveal what others hide.

Why Traditional Tools Fall Short

Most SEO tools weren’t built for AI answers. You can track links, keywords, or mentions, but not how AI talks about your brand.

And Google’s AI Overview? It holds back data.

That’s why tools made for LLMs now matter more than ever.

Future of Brand Monitoring

LLM SEO Will Keep Growing

LLMs won’t slow down. They’ll shape more user journeys.

Smart teams already work on LLM SEO, getting into AI answers, not just inks.

If you’re in early, you stay ahead longer.

Expect Better Sentiment Tools

Brands don’t just want to know where they’re mentioned.

They want to know how. That’s where sentiment tracking steps up.

New tools will help with:

• Mood detection
• Tone shifts
• Trust signals in AI replies

That’s useful for anyone shaping a brand voice.

More Influence from Reddit and Forums

AI pulls info from all over. That includes social threads, forums, and Reddit.

Many answers start from crowd-sourced chatter. Monitoring those spots helps.

Expect more tools to tap into:

• Reddit prompts
• Forum links
• Public opinion trails

Ahrefs Brand Radar pricing may feel worth it for that alone.

Final Thoughts

What Makes Ahrefs Brand Radar a Game Changer

Let’s recap. 

With Ahrefs Brand Radar, you get:

• AI and web tracking
• Competitive insights
• Brand mentions trends
• Real-time query analysis

That’s a lot in one clean tool. Built by the team at Ahrefs, it runs on proven data.

Who Should Use Ahrefs Brand Radar

The tool fits:

• SEO professionals
• Digital marketers
• Analysts
• Content strategists
• Product marketing

If you care about how your brand shows up in AI, this is for you.

Ready to Get Seen in AI Search?

Old tools can’t track chatbot mentions. But Ahrefs Brand Radar can.

Use it to watch your visibility grow in AI results. Stay present where people ask, and answers start.